Even more effective than breaking the rules is changing them in your favor.
“The Resistance was great for business” is the engaging title of a recent article by Byron York.
York’s story is about how the founders of the Lincoln Project, rabidly anti-Trump Republicans, allegedly used millions in donations from their unsuspecting supporters to feather their own nests. I use the word “allegedly” advisedly; I don’t know the facts and I am old-fashioned enough to try to avoid falsely accusing someone in print, even if they are “public figures” and thus fair game under modern libel law.
