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Sports viewers shift habits as social justice messaging increases: poll

One-third of Americans say they are watching less professional sports due to social justice messaging from players, leagues and teams, according to a new poll released this week.

A YouGov/Yahoo News survey found that 34 percent of respondents said they are watching pro sports less frequently due to calls for racial justice from sports figures, with 11 percent saying they now watch more often.

A majority, more than 56 percent, said they are watching about the same amount of pro sports as they were before calls for racial justice were renewed.

The pandemic schedule interruptions also play a role in breaking what for many was mere habit. A lot of these ex-viewers will have discovered they had better things to do all along.

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