California has become the first state to require large retailers to have gender-neutral sections for products like toys and toothbrushes — a law pushed by LGBT advocates who say that pink and blue marketing reinforces gender stereotypes and is harmful to children.
Gov. Gavin Newsom signed the new law Saturday that mandates large stores offer a gender-neutral section to display “a reasonable selection” of items “regardless of whether they have been traditionally marketed for either girls or for boys.”
