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Good Luck Trying to Fix the Supply Chain Crisis

The system of getting things from A to B is broken. Fixing it will involve rethinking how pretty much everything moves.

“THE WHOLE SYSTEM is totally fucked,” says Peter Cole, owner of Australian ecommerce company Urban Plant Growers. Two months after it was due to arrive in Sydney, Cole’s $1.6 million order of hydroponic kits and lights, packed into two 40-foot shipping containers aboard a ship that set sail from Shenzhen, China, is still floating somewhere in the Pacific Ocean.

h/t CG

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