In April, Canadian-based fast-food chain Freshii came under intense scrutiny after the company pivoted to serving customers via ‘virtual cashiers’ based in other countries.
Instead of having a Canadian employee take customer orders, Freshii hired employees from Nicaragua, Bolivia and Pakistan to serve customers by screen, at starkly lower hourly wages to the tune of $3.75 US an hour. Of course, Ontario’s minimum wage is $15 an hour.
That horse has left the barn. If it can be automated or offshored it will be.
