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How VICE lost its cool

The media upstarts grew up — and went bankrupt

Last week I was at a writers’ party in Miami, a city at the cutting edge of tech, finance, the creator economy and nightlife. Naturally the writers were talking about themselves. I asked someone what he would do if he didn’t have to worry about pageviews or proprietors or the other pressing concerns of the modern media. “Think VICE, when it was good,” he replied.

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