A NEW phenomenon is sweeping the digital stratosphere – the movie double bill of Oppenheimer and Barbie, kitschily named on social media ‘Barbenheimer’.
A film about as grim a subject as the invention and deployment of the first atomic bomb seems a strange pairing with the story of a pink-clad plastic doll whose goal is to empower women. Barbie, manufactured by Mattel, has seen her status bolstered under licensing and distribution deals with the entertainment conglomerate Warner Brothers and an array of global brands including Chanel, showcasing their out-of-reach (to us mere mortals) products in almost every scene.
