The world’s largest brewer said Thursday that sales to US retailers plunged 14 percent, adding that they had been ‘underperforming the industry.’ This was a direct result of the tie-in with Mulvaney.
For the second quarter of 2022, Anheuser Busch sold $2.73 billion worth of beer to retailers. But for the second quarter of 2023, sales dropped to $2.35 billion – a slump of $390 million in a year.
Bud Light popularity has been dropping since brewer Anheuser-Busch teamed up with Mulvaney, 26, and gave her a personalized can.
