Only three days after BCE Inc. announced its deepest job cuts in 30 years, including the elimination of hundreds of posts at Bell Media, Sunday’s Super Bowl provided the company with a good news story to tell – for a change.
The National Football League championship game, which went into overtime and attracted hordes of Swifties eager to catch a glimpse of their pop-music idol and her Kansas City Chiefs (maybe) boyfriend, produced bonanza ratings for Bell Media, which holds the Canadian rights to the Super Bowl under a multiyear contract with the NFL.
