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How lads’ mags went soft – Masculinity has lost its sense of humour

“We hired a helicopter, we got hold of a sniper rifle, we shot radioactive wolves…” Writers at loaded magazine used to pride themselves on their wild gonzo journalism and madcap antics. It was, as founding editor James Brown described it, Arena edited by Hunter S. Thompson. The lines between the reporter and the reported were deliberately blurred, with the writer’s stimulant-fuelled mishaps often being the main event.

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