In marketing as in politics, a brand’s voice can make or break its ability to connect with its target audience. More than just tone and delivery, a brand’s voice signals its authenticity, approachability, and relatability. Get the voice wrong, and your message may fall on deaf ears — or worse, grate on them like nails on a chalkboard.
As Marshall McLuhan famously said, “the medium is the message.” In other words, how you say something is just as important as what you’re saying. The wrong brand voice can cause the receiver to simply tune out. Like Charlie Brown’s monotonous teacher whose “wah wah wah” fails to hold the Peanuts gang’s attention, a brand that speaks in a dull, generic way will struggle to engage its audience.
