Many Canadians have heard enough from Justin Trudeau, but Americans are a different story
Talking to Americans got a lot of laughs when comedian Rick Mercer was doing his TV shows two decades ago. For Justin Trudeau right now, talking to Americans is part of a serious communication strategy, aimed at putting the Canadian prime minister in front of wider audiences.
Trudeau has been doing a flurry of podcasts in recent days, two of them based in the United States: one for the Freakonomics series, another for the Vox news program, Today, Explained. One of my colleagues joked this week that this is the Liberal reply to Pierre Poilievre’s fondness for slogans: when the Conservative leader goes short and snappy, Trudeau goes long form.
Talking to Americans to win Canadian hearts and minds says even your bought media is tired of the charade.
