Ford Motor is ending a controversial electric vehicle dealership program that initially asked store owners to invest upward of $1 million to sell EVs.
The “EV-certified” program was announced in September 2022 by Ford CEO Jim Farley amid high demand for the vehicles, low supplies and industry-wide optimism for all-electric cars and trucks. That optimism, however, has not panned out as expected.
EV sales for Ford and other automakers are growing but at a far slower pace than many expected. That’s led to automakers delaying or canceling future electric vehicles and investments.
