What has fame done to Jordan Peterson? Eight years ago he was a clinical and research psychologist at Toronto University, highly cited but publicly little known. Today he is a conservative mega-star, a YouTuber with 8.3 million subscribers and two best-selling books, (including his 2018 book 12 Rules for Life) that push self-improvement, of the “make your bed” and “stand up straight” variety.
He promotes a rugged and self-confident masculinity. Many young men love him. A fellow in my gym couldn’t name the chancellor, but he knows who Jordan Peterson is.
