Jaguar Managing Director Rawdon Glover is on damage control to end the week, appearing in an interview with the Financial Times after the iconic British sports car manufacturer decided to nuke its 90-year legacy with a cringe-worthy 30-second ad published on X.
Glover said the ad’s “intended message” had been lost in “a blaze of intolerance” on social media platforms and rejected the notion that the video was a “woke” statement.
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover said.
He should be out of a Job yesterday.
