Anheuser-Busch InBev, for $16 million worth of airtime in Super Bowl LIX, is pandering hard to men who were once their core consumers. The 60-second commercial is shameless, all but begging “bros” to forget Bud’s partnering with a trans influencer in 2023 and Make Bud Light Great Again.
“Big Men on Cul-de-Sac know how to get the party started,” Bud Light wrote with a post of their commercial on X, “and that’s exactly what they’re doing.” The accompanying video has been viewed more than 825,000 times and has people talking. What they’re saying, however, doesn’t speak of success.
Big Men on Cul-de-Sac know how to get the party started… and that’s exactly what they’re doing in our new Super Bowl LIX commercial pic.twitter.com/ikXx4o7Fod
— Bud Light (@budlight) January 31, 2025
