The Conservative Party’s upcoming rally in Ottawa is expected to serve as a major rebranding effort, shifting the focus from “Axe the Tax” to “Canada First,” and is anticipated to act as an unofficial launch of the next election campaign, say some senior Conservatives.
“This is the launch of a different branding that we’re going towards,” a top Conservative told The Hill Times. “It’s a different campaign. It is a major shift. We’ve been testing new messaging because the problem with the carbon tax election is that it may not be relevant in a couple of weeks.”
