Over the past few weeks, tensions between Canada and the United States have intensified, spurred by President Donald Trump’s imposition of tariffs and the constant threat of annexation. This heated political landscape has ignited a surge in Canadian patriotism, which is now expressing itself in a very tangible way: through consumer behaviour. In other words, shopping choices, travel plans, and overall spending patterns are no longer driven simply by cost or convenience—political considerations are increasingly at play.
