Posted in

David Coletto: Avoiding the Trump trap—Why the Conservatives might want to keep ‘change’ as the election focus

As we come to the end of the first week of this high‐stakes, highly consequential Canadian general election campaign, many Conservative supporters—and a fair number of commentators—have been urging Pierre Poilievre and the Conservative Party to dramatically pivot.

Their argument is straightforward: with Donald Trump ramping up threats against Canada, it seems logical for the Conservatives to seize the moment, confront Trump head‐on, and persuade anxious voters that they are best positioned to stand up for Canada. Yet when you examine the data closely, it becomes clear that such a pivot is likely not the smart strategic choice. Campaigns, especially in their early stages, are about establishing a path to victory, and in this case, shifting the focus to Trump could, in fact, undermine the Conservatives’ remaining paths to victory.

Share