We are seeing a gradual erosion of quality, choice and dietary diversity. A quieter form of food insecurity, unfolding in real time.
Surveys after surveys tell the same story: Canadians are struggling at the grocery store. And yet, despite the mounting evidence, the situation is not improving.
Our lab has been tracking consumer sentiment on food affordability for years. The latest results, based on a national survey of more than 3,000 Canadians conducted earlier this month, in partnership with Caddle, confirm what many already feel at the checkout: The pressure is not easing.
