For years, the food industry assumed Canada’s protein future would be shaped by a dramatic shift toward veganism and strict plant-based eating. That future never arrived. Instead, Canadians have chosen something far more pragmatic and far more disruptive to the market: Flexibility.
The latest Canadian Food Sentiment Index from Dalhousie University’s Agri-Food Analytics Lab, supported by Caddle, shows a remarkable transformation in dietary behaviour among Canadian adults. Omnivorous diets, meaning consumers with no specific dietary restrictions, fell from 67.6% in fall 2024 to 55% in spring 2026.
