As advertising revenues dry up and the outlook for print newspapers looks increasingly bleak, publishers around the world are constantly hunting for new and innovative ways to fund costly journalism.
But launching an online casino is a strategy that few if any publishers have gambled on – until now.
On Monday, Canada’s biggest newspaper publisher said it was launching an online gaming app, in an announcement that signals the extent to which companies are willing to push boundaries in order to survive the industry’s sustained downturn.
