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How celebrities became irrelevant

By overexposing the rich and famous, lockdown has robbed them of influence

“The desperation of the “Imagine” video is uncomfortable but also understandable, a response to the upheaval of celebrity culture writ large amid a global pandemic. Before 2020, the fascination with celebs was sustained by their ubiquity; there was always a new film to anticipate, a new show to check out, and the entertainment industry was the sun around which our culture and cultural discourse revolved. But with cinemas shuttered and concert venues closed, the stars were suddenly out of sight, and, increasingly, out of mind. Without the Hollywood hype machine constantly reminding us to care about what celebs were up to, it turned out that we didn’t think much about them at all.”

It’s been illuminating to witness the strident lunacy of celebrity idiots I’ll give lockdown that much credit.

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