“They leave no paper trail for authorities to trace. They are the perfect weapon for changing… the outcome of elections”
“Ephemeral experiences”: You might never have heard this phrase, but it’s a very important concept. These are brief experiences you have online in which content appears briefly and then disappears, leaving no trace. Those are the kinds of experiences we have been preserving in our election monitoring projects. You can’t see the search results that Google was showing you last month. They’re not stored anywhere, so they leave no paper trail for authorities to trace. Ephemeral experiences are, it turns out, quite a powerful tool of manipulation.
Are people at companies like Google aware of the power they have? Absolutely… In emails leaked from Google to the Wall Street Journal in 2018, one employee says to others, “How can we use ephemeral experiences to change people’s views about Trump’s travel ban?” There is that phrase, “ephemeral experiences.”
