Woke corporations like Procter & Gamble have turned trans ideology into a marketing tool.
A current TV ad for Pantene shampoo opens with a woman blow-drying the very long hair of a 12-year-old child. The following words are superimposed: “For LGBT kids, hair is more than how you look. It’s how you are seen.” Cut to the woman, Ashley, sitting on a couch with her lesbian spouse, Ellie. The child, Sawyer, she tells us, “happens to be a transgender girl.” The first time Sawyer went out in public in girl’s clothing and long hair, says Ashley, “she kind of was herself.” Then comes the key sentence. “And that,” she says, “was the first day where I saw her.” In other words, before Sawyer started wearing girl’s clothing and grew her hair long, he was invisible to Ashley. Which compels one to ask: did Sawyer feel unseen? Is that why he decided to grow his hair long and wear dresses?
