Last week, marketing research firm, Zeta Global, polled Americans about the Olympics and discovered the majority aren’t excited to watch the games this year.
“More than 60% of Americans were unable to express excitement or interest in the summer games, and at least 45% of Americans confirmed they are NOT looking forward to the games in any capacity,” the company found. This led it to predict this year’s Olympics will be the lowest-watched of the 21st century.
