THE Behavioural Insights Team (BIT) have a busy remainder of the year ahead of them. The government’s ‘Nudge Unit’, whose chief executive Professor David Halpern and director Hugo Harper sit on Sage sub-group SPI-B, are about to embark on a psyops campaign to manipulate the populace into decarbonising their lifestyles: a project to run concurrent with their autumn and winter attack on ‘potential superspreaders’ – the unvaccinated people earmarked for blame for the re-introduction of any public health interventions in the coming months.
Their latest report titled ‘The Power of TV: Nudging Viewers to Decarbonise their Lifestyles’ (November 1, available to download here) marks the beginning of the part-Cabinet-Office-owned group’s attempt to begin prodding the nation toward the mirage of Net Zero, changing how they travel, what they eat, and how they power and heat their homes.
