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Ontario reports 741 new Covid cases … And meet the positive spin Covid communicators


Nearly two years into pandemic, experts say messaging needs to evolve: Fear is out, hope is in

With Canadians nearing two full years in the pandemic, persuasive public health messaging has become increasingly difficult. How do you convince people to remain vigilant this long into a crisis?

Yet compelling messaging is critical as the country faces three new challenges: motivating parents to vaccinate their children and adults to get their booster shots, while helping people understand what it means that the pandemic will be with us for some time.

“Science communicators” – researchers who’ve taken it upon themselves to translate science into language the public can understand – believe that pandemic messaging must be ever more honest and closely tailored to specific audiences. But it should also be human and empathetic, with a focus on installing hope.

And… Union loses bid to stop TTC from enforcing COVID-19 vaccine policy

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