Advertising revenues at the CBC fell again last year. According to Mother Corp’s annual report, recently tabled in Parliament, ad sales were down from $220 million in 2019 to just under $199 million in 2020, a drop of about 10% in one year.
On top of that, CBC’s share of prime-time viewers fell by 2%, despite the fact locked-down Canadians watched more TV than ever before during the pandemic. At any given time during prime viewing hours (8 to 11 p.m.), just 5% of Canadians are watching our state broadcaster.
5% ??? The CBC has succeeded in uniting Canadians in their disdain for the CBC.
