From self-driving technology to entertainment and search, Google, Apple and Amazon are trying to gain exclusive access to your vehicle.
When Ford announced that starting in 2023 its cars and trucks would come with Google Maps, Assistant and Play Store preinstalled, CEO Jim Farley called the partnership between his iconic U.S. automaker and the search giant a chance to “reinvent” the automobile — making it an office-on-wheels, with more connectivity than any phone or laptop.
“We were spending hundreds and hundreds and hundreds of millions every year, keeping up with basically a generic experience that was not competitive to your cellphone,” Farley crowed on CNBC, announcing the six-year deal with the tech giant.
