Facebook and Google CEOs Mark Zuckerberg and Sundar Pichai signed off on a deal between the two companies to rig the digital advertising market, a recently unredacted lawsuit alleges.
The existence of the deal, dubbed Jedi Blue, was first revealed in a complaint filed by Republican Texas Attorney General Ken Paxton in December 2020 which alleged that Google unlawfully abused its dominance in the digital ads market. The complaint alleged that Google struck a deal with Facebook in 2018 to give the social company secret advantages in its ad exchanges, known as Open Bidding auctions, to the detriment of competitors.
