This Thursday, thousands of athletes from more than 100 nations will arrive in Beijing to participate in the Winter Olympiad, a made-for-TV spectacular.
In 2011, NBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal in Olympic history. NBC then agreed to a $7.75 billion contract extension in 2014, to air the games through 2032.
