“NBC’s primetime coverage of the Beijing Winter Olympics averaged 7.87 million viewers on Monday,” reports Sports Media Watch, “8.70 million on Tuesday and an all-time low 6.93 million on Wednesday[.]”
To put that 6.93 million number into perspective, 7.4 million tuned in to the cable TV show Yellowstone last November. That wasn’t even the season finale. That was the fourth episode of the fourth season.
