Since Russia’s unprovoked invasion of Ukraine two and a half weeks ago, more than 330 companies have announced that they are suspending or terminating their operations in Russia, according to a list compiled by Yale University professor Jeffrey Sonnenfeld. While Russia’s aggression was certain to provoke some reduction of trade, the unprecedented scale and speed of the boycott has surprised even the most seasoned analysts. Boycotters include many with significant financial stakes in Russia, and some were pioneers of Western investment in Soviet Russia and corporate emblems of the end of the Cold War.
