Few brands are more valuable than that owned by the shareholders of The Walt Disney Company, one that now is being shattered. In 2020, Forbes rated it as number seven in the world in value. But I think this may actually understate the standing of the Disney brand. Few people would want to take a vacation at a Google resort or take a Microsoft cruise, but the allure of Disney’s brand is enough to attract vacationers from all over the world. Disney theme parks exist in the United States (2), France, China (2), and Japan, and these attract visitors from many other countries, many bringing their children along, others seeking to recapture the joys of their childhood.
