Burger King has apologized, and it wasn’t for its burgers. That’s the news. An advertising campaign in Spain during Easter caused a flood of complaints calling for a boycott for offending Catholics. On the billboard, the words of the consecration, the most sacred words in the missal, could be read in thick letters: “Take and eat. This is not meat.” And smaller: “100% vegetarian. 100% flavor. Big King Vegetable.” In another ad from the same campaign, there was the biblical reference: “Flesh of my flesh,” with the word “flesh” crossed out and replaced by “vegetable.” This blasphemous campaign launched just as Spain fills up with religious tourism to celebrate Holy Week. What a brilliant idea, Burger King!
