Posted in

Why are Putin’s propagandists so bad at their jobs?

The Soviet Union had a powerful PR machine; today’s Russia less so

During the Cold War, the Soviets would place defectors from the West under house arrest as soon as they arrived in Russia. The assumption was that, as soon as they realized what a dump the USSR was, they would try to sneak back home. And they were probably right. Still, it’s a credit to the Soviet propaganda machine that they showed up in the first place.

Back then, Russia did a great job of marketing itself. They paid top dollar to seduce high-ranking scientists and intelligence officials, while young radicals lined up to do the Kremlin’s bidding. Their disinformation was second to none.

Share