Zuckerberg’s metaverse strategy isn’t working
It has been ten years since Facebook’s IPO. Superficially, the experience is the same: news feed, friends network, third-party apps. Yet the feel of the site has completely changed. Whether it was the parade of casual game notifications, the injection of endless clickbait and memes, or the slow ossification of discourse into like-minded and frequently vicious agreement, Facebook doesn’t feel antisocial these days so much as alien: a parade of voices each occupying a small, hermetic sphere, mostly oblivious to each other. (Of course, the alternative of having these spheres interact, as on Twitter, is far worse.)
