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Privacy Office Unaware of Public Health’s Social Media Data Grab to Target Vaccine Hesitant

The Office of the Privacy Commissioner (OPC) said on Dec. 29 it was unaware of a Public Health Agency of Canada (PHAC) program to collect vast swaths of online data from Canadians to understand vaccine hesitancy and then target the individuals with tailored messaging to try changing their minds.

“I am not aware of any interactions between our Office and PHAC on this specific initiative,” said OPC spokesperson Tobi Cohen in a statement.

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