Loblaw’s suspension of its price freeze this week on No Name products should prompt us to reflect on a bigger issue: The company’s No Frills chain, which heavily stocks these house-brand items, is not a real discount grocer.
This may come as a surprise for some Canadians, but our country doesn’t really have any true discount grocery chain. With higher food prices and a growing number of consumers seeking refuge from record-setting food inflation at the grocery store, real discount grocery stores would really come in handy. But the option is simply not there.
