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‘Woke’ companies risk inciting ‘hostile’ public, research finds

Britons ‘cynical’ and ‘tired’ of attempts by big business to force political views on employees and customers, according to Policy Exchange

Corporate culture wars are making the public “hostile”, companies have been warned as a major piece of research is launched into the rise of “woke” in the workplace.

Britons are “cynical” and “tired” of attempts by big business to force political views on employees and customers, according to Policy Exchange.

New polling by the think-tank reveals that the majority of the public (58 per cent) reject the suggestion that companies should be able to demand that their employees declare gender pronouns.

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