
The media is lampooning Starbucks for its biological miscalculation.
What can you say about a 52-year-old multinational behemoth that caused intestinal distress in its clientele? That it didn’t test the product first?
In Italy in February, Starbucks introduced a new suite of products named Oleato. Speaking with near-cosmic euphoria, interim CEO Howard Schultz gushed over “ the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil.”
