A former Anheuser-Busch (AB) executive says the firm is ‘wrong’ to think that the controversy surrounding Dylan Mulvaney’s paid partnership with Bud Light will go away because conservative customers won’t forget the fiasco.
Anson Frericks claimed that counting on people to forget about the incident which sparked widespread fury on April 1 is the ‘wrong bet to make’.
He appeared on Fox & Friends Weekend on Fox News Sunday to discuss reports that Bud Light’s marketing vice president Alissa Heinerscheid has taken a leave of absence following the incident.
