
The number of people ordering Bud Lights at bars and restaurants across the country have plummeted in the weeks following the company’s partnering with Dylan Mulvaney.
Between early to mid-April, Bud Light’s pours were down 6 percent at 3,000 locations, according to research by tech company BeerBoard.
In comparison, between March 18 to April 1 – the two weeks before the transgender influencer partnered with the beer company – Bud Light had actually outperformed in its category by 15 percent.
