A beer industry expert has said that Bud Light is in danger of losing its status as the country’s top selling beer, if sales of the product continue to plunge in the wake of controversy over the brands partnership with trans influencer Dylan Mulvaney.
Weeks after the controversy first emerged, in-store sales of Bud Light were down 26 percent from one year ago for the week ended April 22, according to industry data reported by Beer Business Daily.
While Bud Light is still the best-selling beer brand in the country, if parent company Anheuser-Busch can’t reverse the decline in sales, ‘then Bud Light is in serious trouble this year,’ industry expert Bump Williams told the St. Louis Post-Dispatch.
