Bud Light has resorted to handing out free beer as the brand’s efforts to squash the backlash to its Dylan Mulvaney deal become increasingly desperate.
Bosses have also promised to boost marketing spending and ramp up ad production after an industry expert said Bud’s ‘compass is completely broken’ over its failure to deal with the fallout.
Sales of Bud Light are in free fall after its disastrous partnership with Mulvaney, 26, which was announced in March. The controversial trans influencer was sent a can with her face on it to celebrate a year since she transitioned from male to female.
