With one blunder after another, the brewing giant behind the brand became a case study in how not to handle a culture-war storm
Budweiser’s famous Clydesdale horses still live in St. Louis, Mo., where its brewer, Anheuser-Busch, has been making beer since the 1850s. Visitors can tour the flagship brewery to check out a vintage delivery truck and pick up a Budweiser eagle T-shirt at the gift shop.
The company’s marketing hub is about 950 miles away in a sleek building in Manhattan’s Chelsea neighborhood. Employees can brainstorm in the break room while helping themselves to beer on tap, or take a drink up to the roof deck.
