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Why Disney’s Star Wars hotel failed so fast

$6,000 was too much to ask for a two-night family vacation

Not all that long ago, in a galaxy that looks a lot like Central Florida, Disney embarked on a mission that would take its brand of themed entertainment into hyperspace. It wouldn’t just be a Star Wars hotel designed to space-opera specifications. It would be an entire immersive universe, complete with storylines, aliens, droids and at least one Wookiee.

Disney first announced the project — ultimately called Star Wars: Galactic Starcruiser — to rabid reception in 2017. Early descriptions promised that costumed fans could participate in continuous storytelling, interact with characters and simulate spaceshiplike transportation.

Six Grand better include Princess Leia’s friends.

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