In 2021, the Liberals said they would dramatically boost funding for the Canada Media Fund. And they did — but that funding came with diversity quotas and a new emphasis on diversity, equity and inclusion (DEI).
It’s another bald-faced example of the Liberals infusing identity into public (or publicly-funded-but-government-adjacent) media programs to craft Canada in their image. Now, the program is beholden to diversity-based budgeting (with diversity “targets” in its largest funding branch), an identity tracking system for content producers and a “narrative positioning” policy that guides how stories about certain groups are told.
White men need not apply. I think I will now make it a personal goal to never watch anything described as Canadian content.
