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San Francisco launches $6 million ad campaign that paints it as ‘quirky and fun’ to lure tourists back

The city of San Francisco has launched its biggest ad campaign to lure tourists and business travelers to the city that has been suffering from an intense and unending homelessness, drug addiction, and crime crisis.

The campaign, called ‘Always San Francisco’ cost a whopping $6million and is being spearheaded by the city’s tourism bureau.

It includes, among other things, the city’s first television commercial, a music video of sorts that seeks to highlight the quirkiness and diversity of the city.

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